It’s a question we all find ourselves grappling with at some point in our WordPress careers, but which is the ultimate eCommerce system? We are solid exponents of WooCommerce here at WebPigment and we want to tell you about why we opt for this payment system over the rest.
With over 4 million users, WooCommerce is by far the most popular payment system out there. It powers over a third of all online stores in the world. It is the ultimate system for content-heavy sites and there’s just no arguing with those figures.
WooCommerce has struck a perfect balance between control and usability. It is an open-source plugin that can handle most requirements from the get-go, but it can also be greatly expanded with thousands of different extensions and plugins built specifically for WooCommerce and the WordPress systems.
With all that functionality, you’d think WooCommerce would be a complicated system – wrong. It is actually one of the most beginner-friendly systems on the market, with a built-in configuration process that is designed to get you up and running in no time.
That’s not to say you can’t switch things up if you want to! WooCommerce is incredibly flexible – with myriad customisable features. There are an insane amount of options and no two projects need be alike. It’s as intricate as you want it to be and caters to all levels of proficiency.
The beauty of WooCommerce is that it has encouraged a whole generation of developers and companies to build extensions, integrations and plugins. Even if you can’t find one that quite fits your needs, you can bet there’s a developer out there to tailor-make a plugin for you!
Not only is WooCommerce busting with features and themes, it’s also one of the cheapest eCommerce systems you can get. If you opt for one of the others – Magento or Shopify for example – prepare to pay a lot more money for a far more convoluted system.